by Hanne Viehmann
Innovation Developer and Designer
"It's necessary to clean up the environment but not through changing the nature of waste."
Working on Collection Bhar gave me the opportunity to look at processing sustainable design from a new perspective. Instead of creating an innovation based on a problem, Bhar was already set as the solution and the concept needed to be developed afterwards.
To understand the full impact of the cup, I designed a diagram that gives a clear overview of the current state and visualises the comparison of different opportunities.
THANK YOU very much to:
Amitava Saha, Prachi Sureka, Swapan Jana, Jothi Kanayalal, John Stevens, and all potters and people I could talk to.
Remark: A risk of globalisation is, amongst others, cultural appropriation which means that societies make use of cultural significant items. My concept points out the story of Bhar and supports the politicians to create a sustainable alternative. Communicating the sustainability chances of the clay cup should not offer possibilities to copy or to export the original to other countries. It is important to preserve Bhar's heritage by only sharing the story and not literally the product itself.
© All rights reserved, 2021. Content developed as well as photos and graphics owned by Hanne Viehmann, Impressum