by Hanne Viehmann
The driving idea is to prevent plastic waste. India finds a solution among its treasure of heritage. The traditional teacup made of terracotta replaces disposable plastic cups.
Supporting the Ministry to react early on wasting nature.
Using the clay cup's full potential to make it a sustainable solution.
Railway Minister Piyush Goyal is using Bhar to replace plastic cups on trains and stations. Experiences indicate that Bhar poses difficulties when providing it as an alternative to plastic cups. Already the previous minister tried to replace 5 million plastic cups per day. At a weight of 30 grams per clay cup, 5 million equal an amount of 150 tonnes of low-fired clay that is disposed of every single day. This high quantity of terracotta causes soil pollution, negatively impacts the agricultural land, and destroys the natural surroundings of trees. The aim of 5 million Bhars causes a fast soil-degredation that changes the natural environment of riverbeds and wetlands.
The politicians intention is promising but according to the understanding of holistic sustainability, the opposite of a well thought through concept with an efficient use of raw materials. Considering the higher amount of cups disposed of every day, zero single-use plastic needs to be completed with zero single-use terracotta.
The goal is to impart circular ideas such as extending the cup's life cycle by designing out waste, enhancing the symbolic and market values of Bhar, and motivating users to responsibly appreciate waste as valuable resource. Collection Bhar places Bhar in a brighter light and showcases the clay cup as a responsible basis for a trend-oriented product culture.
What is needed and important to consider when introducing Bhar as a sustainable solution for India?
© All rights reserved, 2021. Content developed as well as photos and graphics owned by Hanne Viehmann, Impressum