by Hanne Viehmann
Improving the clay cup's life cycle.
Customising the cup's product culture.
Stating sustainability standards.
To be able to replace plastic cups with Bhar, besides supporting political decisions for eco-controlling resources, equality, institutional guidance, and health and safety, Collection Bhar focusses on an innovative circular economy, on an increase of convenience, on a higher desire of tea drinkers, as well as on highlighting the clay cup's cultural impact.
Story of Bhar
Photos made in collaboration with photographer Amitava Saha, Kolkata 2019
The clay teacup symbolises the valuable character of Indian culture, traditional craft, heritage, rituals as well as handling waste. Collection Bhar enables attention and opportunities to initiate sustainable changes.
© All rights reserved, Hanne Viehmann 2021